Apr 13, 2022
In East End Places We Love
A local newspaper ad or buy email database shell out $5 million for a TV commercial to air during the Super Bowl. The content of your marketing message should simply talk about your product, how much it costs, where you can buy it, and ideally offer a discount if you bought in bulk. Once you've covered the 4 Ps of marketing, The next step in your buy email database strategy might be to simply advertise the content as widely as possible. You can reuse the same message developed for the 4 Ps of Marketing to make a billboard promoting barbecue sauce, record a radio commercial, or set up a stand to sell the sauce at a local Ribfest event. Spray and Pray Marketing This is ultimately known as the “spray-and-pray” Marketing campaign. In other words, direct buy email database your message to the masses and hope that at least some will listen and become your customers. What is surprising about this school of thought is that it was rarely backed by any guarantee of business results. Sure, you might have paid for TV spots, but good luck trying to estimate how many people would actually be looking for your barbecue sauce on their next trip to the grocery store.